Stuff.co.nz Logo - Breast Cancer Awareness Month

October is International Breast Cancer Awareness Month. Stuff.co.nz has changed its logo to a pink color, because during Breast Cancer Awareness Month each October, people raise money by organizing activities such as theme parties or a "pink day" (when employees wear pink clothing or accessories) at work. The money raised is donated to the organizers' choice of breast cancer care or research programs.


Estee Lauder Companies has arranged to have more than a dozen world-famous landmarks illuminated in pink light to draw attention to the importance of mammography screening for early diagnosis of breast cancer as well as the research for finding ways to cure and prevent breast cancer. The Skytower in Auckland will be the landmark for New Zealand, the Australian one is Sydney Harbour Bridge