There are consequences

Stuff.co.nz has launched its "consequences" campaign by hanging someone from the sixth storey of a central Auckland building.

The campaign message is about Stuff's passion for breaking the news that New Zealanders value, and to demonstrate - albeit in a slightly irreverent manner - how seriously we take it when we don't live up to our own expectations.

At midday 6 August, 2009, a "member" of the Stuff team was hung upside down over a balcony on the Dilworth Building in Auckland's Queen St.

Check out the video below:



Ok, we didn’t actually hang one of our staff members over the balcony, we had to use a stunt man.