Trademe.co.nz, the most popular New Zealand made website turns 10 years old today. New Zealand entrepreneur Sam Morgan founded the site in 1999, and after some years of overall dramatic growth sold it to
Fairfax Media in 2006 for NZ$750 million.
TradeMe is the second most visited in New Zealand after Google.co.nz, and is ranked 1095th globally according to
Alexa.
Site Statistics from Trademe
People online (average) | 70,000 |
No. of active members (live) | 2,205,428 |
No. of current listings (live) | 1,235,157 |
Average time spent on the site* | 16 minutes |
Number of people who visit each month** | 4,682,800 |
Average number of people who visit each day** | 488,000 |
Busiest day of the week* | Monday |
Busiest hour of the day* | 9-10PM |
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eBay tried to enter the New Zealand market in 2001, but had little success. TradeMe has remained the major Internet-auction site in New Zealand, with both international and smaller national competitors gaining relatively little market penetration.
The results are obvious - today Trade Me has 1.19m listings in NZ and eBay Australia has just 1.16m items located in Australia. That’s right - there are more items for sale in NZ than Australia, and that’s a country with well over five times NZ’s population.
Happy birthday to Trademe, wish you continue to succeed!