Happy 10th birthday to Trademe

Trademe.co.nz, the most popular New Zealand made website  turns 10 years old today. New Zealand entrepreneur Sam Morgan founded the site in 1999, and after some years of overall dramatic growth sold it to Fairfax Media in 2006 for NZ$750 million.

TradeMe is the second most visited in New Zealand after Google.co.nz, and is ranked 1095th globally according to Alexa. 

Site Statistics from Trademe

People online (average)	70,000
No. of active members (live)	2,205,428
No. of current listings (live)	1,235,157
Average time spent on the site*	16 minutes
Number of people who visit each month**	4,682,800
Average number of people who visit each day**	488,000
Busiest day of the week*	Monday
Busiest hour of the day*	9-10PM

eBay tried to enter the New Zealand market in 2001, but had little success. TradeMe has remained the major Internet-auction site in New Zealand, with both international and smaller national competitors gaining relatively little market penetration.

The results are obvious - today Trade Me has 1.19m listings in NZ and eBay Australia has just 1.16m items located in Australia. That’s right - there are more items for sale in NZ than Australia, and that’s a country with well over five times NZ’s population.

Happy birthday to Trademe, wish you continue to succeed!