Showing posts with label yahoo. Show all posts
Showing posts with label yahoo. Show all posts
Friday, October 9, 2009

15 Years of Yahoo! Logo 1994-2009

我们曾回顾了雅虎主页15年变迁之路,今天我们再来回顾下,作为公司重要标志的 Yahoo! Logo 的变化历程(1994-2009)。
1994-PS1-300x77.jpg
1994,没有标志。一开始雅虎并没有标志,事实上,那时也还不叫雅虎,大卫和杨致远将他们创造的网站目录,称之为”杰里网站指南”。直到那年末,雅虎才成为公司的正式名称。
Y-guy6-150x150.jpg
1995,跳跃的”Y”形象。和许多公司一样,当人们需要用东西来装饰办公室的门和公司的T恤衫时,催生了这个跳跃的”Y”型拟人化形象。标志由 David Shen 设计,蓝色的圆圈代表世界,Y 代表雅虎,寓意跨越世界。如果幸运的话,现在你还能会从一些雅虎老员工的名片上看到这个标志。
这年晚些时候,Shen 与广告代理公司 Organic Online 合作,在原图上加上雅虎公司名称,并添加了个感叹号”!”。最后他们确定使用 Able 字体和紫色
95-red-icon.GIF
1995,在网络上走红。前面设计的公司标志,还只用在日常办公中。雅虎觉得应该在网站的网页上加上个标志,于是创作了这个如今看来有点丑陋的 Logo 。为什么采用明亮的红色呢?这不只是一个审美的选择。选择它,还因为红色会更可靠地显示在不同的监视器和电脑上。在当时,其他颜色的显示总有些问题。另外,雅虎也很喜欢红色的勇气。
Red-y-bang-300x56.jpg
1996,新的一年,新的标志。经过多次调整和改进,雅虎在1996年1月1日,在所有网站推出了红色 Yahoo! 标志。
PurpleoninsidePS-300x124.jpg
1996,内部使用紫色。虽然红色已经成为面向用户的雅虎形象,但公司内部,还是重新设计了标志。他们将跳跃的”Y”型形象去掉,精简徽标为我们现在看到的经典的紫色版本。从那之后,这个标志就出现在各类海报上代表雅虎。
Purple-y-oval1-300x173.jpg
1997-2004,椭圆形的紫色 Y 。这是雅虎的缩写标志, Y + 感叹号。1997年,它最初设计是用在雅虎工具栏上的一个按钮,链接到雅虎招牌页面。因为完整的雅虎标志太宽了,不适合。2004年,雅虎与广告代理公司 Ogilvy 合作重新设计了”Y !”,确定了一个白色的”Y”在一个紫色的椭圆中和一个紫色”!”的版本,作为雅虎官方的缩写标志。
Purple-y-logo-300x56.jpg
2009,统一的紫色。雅虎推出了具有新的紫色 Logo 的新主页。并将此标志应用到网络的每个页面、公司通信和所有的合作伙伴关系,使雅虎用户、广告客户和雇员,形成统一的紫色标志体验。雅虎已斥资1亿美元进行全球营销活动,来加强雅虎品牌的宣传推广。
Thursday, July 30, 2009

雅虎与微软达成10年卖身业务

雅虎的女CEO Carol Bartz“食言”了。上任伊始,她拒绝贴上微软CEO Steve Ballmer递上来的热屁股,拒绝与微软进行收购谈判。甚至在今年5月份,给鲍尔默留便条,“劝告”鲍尔默“别想那事儿”了。那事儿是个啥事?别惦记我们家搜索业务了——“Steve-- Forget it. Won"t help. ha, Carol”。

7月29日,微软与雅虎宣布签订为期十年的搜索合作协议,微软将为雅虎提供搜索技术服务,雅虎将负责两家公司的大客户搜索广告业务。这一协议的期限为10年,微软将获得为期10年的独家授权,获得雅虎的核心搜索技术。微软将把雅虎的搜索技术整合到自己的互联网搜索平台中。而微软 Bing (必应)将成为雅虎网站独家的算法搜索和付费搜索平台。

一个10年的合作,雅虎砍掉了自己的搜索技术,转而将微软的bing揽入怀中,寄望共同与微软分享30%的搜索份额和80%的搜索广告收入。这是一个令人沮丧的消息。雅虎在砍掉诸多业务之后,再次将互联网最重大的技术革命产品搜索拱手让给微软。这看起来绝对是巴茨作为职业经理人不得不做出的选择。当然,市场和资本永远不会说谎,这合作刚宣布,雅虎股价随即暴跌10%。

从今年1月15日接替杨致远出任雅虎CEO以来,巴茨以迅雷不及掩耳盗铃之势关闭了众多产品,每隔几个星期,你都会看到雅虎关闭某项业务的新闻。

7月22日,雅虎打算出售HotJobs等非核心业务。

7月11日,雅虎公布个人主页服务GeoCities“死期”。要知道,这个业务是雅虎花了36亿美元收购的。不过时过境迁,随着博客的流行,个人主页已经成为上一代网民的记忆。这是典型的技术和产品创新缺失导致的巨额损失。

7月1日,在斥资1.6亿美元收购MavenNetworks仅17个月后,雅虎计划关闭该视频广告网络。

6月18日,雅虎拟7月14日关闭展示利用雅虎各项服务和各种API开发的优秀应用Gallery服务。

6月2日,迫于大竞争对手的激烈竞争及广告支出放缓压力,雅虎将关闭其雅虎360社交网站。

4月17日,雅虎将把持有的韩国电子商务网站Gmarket 10%股份出售给eBay。

4月16日,雅虎通过电子邮件通知用户,将在6月5日正式关闭视频编辑网站Jumpcut。

2月3日,雅虎日前致信第三方伙伴网站,表示RSS广告服务“Ads in RSS”将停止运作。

2月2日,雅虎宣布关闭在线存储服务Briefcase。

此外,雅虎健康、雅虎美食、雅虎儿童、雅虎教育、雅虎小企业、雅虎旅游都被视为鸡肋产品而面临着出售或关闭的境地。

上述这些非核心业务的关闭令人称道,这是卡尔·巴茨在为雅虎的“花生酱”战略失误买单和擦屁股。短期内要想提高雅虎收入,裁员和缩减不赚钱业务是最好的两把钥匙。卡尔·巴茨深谙此道,她都使用了。

在错失收购当今最火热的社交霸主facebook之前,雅虎还错失把Google收入囊中,当新兴互联网产品或者重大互联网变革产品到来之时,笨重、臃肿、高高在上的雅虎已经丧失了创新力和敏感度。错失了Google,搜索引擎立即成为雅虎的掘墓人。错失了facebook,雅虎在新兴互联网市场没有建立竞争优势。骄傲的雅虎由于没有深刻认识到互联网的变革,同时看不起改革者,没有立即通过收购的手段“扼杀”facebook,这和微软倒很相似。

从Google的发展和facebook的崛起可以看出,自主不断创新的新技术和新产品才是促进一个互联网企业正常运转和保持竞争力的最好法宝。国内的多家互联网企业也已经证明了这一道理。技术驱动绝不是一句空话和口号。如今,雅虎连搜索引擎这个互联网最大的商业模式创新也放弃了,这真是一个悲剧。

一个瞎子和一个跛子的联姻,悲剧的注脚已经从7月29日晚开始写下,以后关于雅虎的任何新闻都不再具有任何价值,雅虎的没落已经不可逆转.
Wednesday, July 22, 2009

15 Years Of Yahoo Homepages 1994-2009

雅虎今天发布新版主页。成立于1994年的雅虎公司,走过了15年的漫长历程,我们来回顾下雅虎主页的变迁之路,也可见证互联网在这15年中的审美演变。
Yahoo! HomePage 1994.jpg
  1994,雅虎将自己定位于一个目录网站,页面非常简洁,连图标都没有。
Yahoo! HomePage 1995.jpg
  1995,启用了头部设计,有了搜索功能,不过这个 Logo 和8个功能按钮也太难看了。
Yahoo! HomePage 1997.jpg
  1997,出现了沿用至今的”Yahoo!”经典Logo,下部加上了相关列表。
Yahoo! HomePage 2000.jpg
  2000,整个网页突然开始严重膨胀,太多的色彩和链接,很杂乱。
Yahoo! HomePage 2002.jpg
  2002,网页的体积继续增加,色彩更加多种,采用框架设计,引用图片说明。
Yahoo! HomePage 2004.jpg
  2004,页面更加富丽,但字体更小,整个页面采用两种色调,大幅广告出现。
Yahoo! HomePage 2006.jpg
  2006,这与当前雅虎主页有了细微变化,如 Logo 下的按钮没有了,搜索条的样式变化了,但大体是一致的,以新闻导航为主的门户网站设计。比以前的版本相比,趋向简单,整个页面的色调统一。
  2009,这据说是即将推出的新版主页,Logo 的颜色采用紫色,雅虎的本命色,整个网页色调统一,且更加清新淡雅。页面的内容进一步精简,主要是加入了用户个性化设计,用”我的应用程序”来管理用户的第三方邮箱、社交网站、资讯、购物,而不仅仅是雅虎自己的服务,让雅虎主页成为更多互联网用户的起始页。
  雅虎主页截图图片来自 BoomTown
Wednesday, February 4, 2009

Google officially surpassed Yahoo! on Alexa


谷歌首次在Alexa日流量排名中占据第一,成为全球流量第一大网站。

地球人都知道,谷歌超过雅虎成为全球流量第一大网站只是时间问题,这种趋势长期来看不可避免。现在Alexa已经将谷歌列为第一大网站。 

回顾谷歌超过雅虎的历程:2007年10月,谷歌的独立访问用户数超过了雅虎,不过雅虎的页面浏览量依然保持很大优势;在过去的几周里,雅虎有2个星期六回到第一位置,分别是1月10日和17日,但在周一(12日和19日)又下降到第二。原因似乎是谷歌的独立访问用户在周末都会下降。从1月19日后谷歌就一直排在第一。
Wednesday, January 28, 2009

2008 Q4 Google and Yahoo! Earnings

Google 2008 Q4 Earnings


Yahoo! 2008 Q4 Earnings
Wednesday, January 14, 2009

Yahoo! named Carol Bartz as new CEO

雅虎前CEO杨致远去年11月中旬宣布辞职,此后雅虎一直在为下任CEO人选而多方努力,今天的这一任命结束了雅虎两个月来的寻觅, 今天雅虎确认已经聘用 Autodesk 前 CEO Carol Bartz 为新任CEO。巴茨现年60岁,是一位经验丰富的管理者,2005年曾被《财富》杂志评为全美最具影响力的50位商界女性之一。巴茨1992到2006年间任 Autodesk CEO,后于2006年改任执行董事长。

她上任后的主要挑战
  • 基于雅虎当前的开放战略赢得更多用户和市场
  • 面对谷歌的竞争及显示广告市场的低迷,为雅虎制定出最佳的网络广告战略
  • 确定雅虎应该保留哪部分资产,放弃哪部分业务
  • 明确雅虎到底是一家技术公司还是媒体公司
她能像苹果的Steve Jobs 一样成为雅虎的救世主吗? Anyway, Good luck to Yahoo! and Carol Bartz in the future!
Monday, December 29, 2008

Four Reasons Behind Yahoo!'s Four-Year Slump

雅虎激进投资者、投资公司Ironfire Capital总裁Eric Jackson日前撰写了一篇名为"Reasons Behind Yahoo!'s Four-Year Slump"的文章。

  Eric指出,缺乏主打产品、高管自我封闭、对不作为的容忍和矩形组织结构是导致雅虎长时间衰退的主要原因。

  以下是雅虎四年衰退的原因要点:

1 、缺乏业务重点(Lack of Product Leadership)

谷歌拥有核心的搜索业务,苹果电脑拥有Mac。而雅虎拥有的是多种产品的组合,这种状况好坏参半。

从好的方面来看,不像AOL,仅拥有拨号上网业务,雅虎的收入起码来自于多种业务。例如,网站、雅虎财经、电子邮件和搜索。

但是多种产品又是致命的,因为从雅虎公司成立以来,该公司已经指染了多个领域,这导致了公司业务没有重点。从Web1.0到Web2.0,雅虎这架并购机器就没有停歇过。这些企业合并的好坏姑且不谈,却在雅虎大厦下堆积了一大堆无用的业务。

几位前雅虎员工抱怨高层管理人员缺乏远见和领导能力。其中一位说:”我一直想知道我们究竟要干什么。”他们认为,缺乏业务重点导致公司无法朝着正确方向创造更多的价值。

在他们看来,未来的CEO要致力于公司核心产品的开发。雅虎的核心应该是一个伟大的用户体验和伟大的产品。

2 、自我隔离的领导方式(Self-Isolated Leadership)

几年前,我与Dartmouth商学院教授Sydney Finkelstein共同研究为什么精明的领导者会失败的问题,对超过60家业界领先公司进行了研究。

这些公司的管理团队成员从表面上看总是那样光鲜:来自最好的商学院、拥有完整的职业生涯、太多的成就。然而,这些人都搞垮了自己的公司。这些人失败的一个共同原因就是,高层管理人员不让周围任何一个人的声音超过自己。这似乎正发生在雅虎。

3 、对无作为的容忍(Tolerating a Non-Performance Culture)

很显然,每家公司都有其独特的文化,每个人每天都在呼吸这种文化的空气。最好的公司文化,推动作用是惊人的;而最糟糕的文化效果适得其反。

一位雅虎前雇员说,当我刚去雅虎的时候,我的论点会得到其他人的质疑,但是现在完全改变了。另外一位前雇员称,透明度或错误反馈消失了,即使有人犯了错误,照样可以升迁。随着时间的推移,大多数雅虎员工似乎都停止了推动他们希望看到的变革。

4、矩形组织结构(Matrix Organizational Structure)

几年前,雅虎公司顾问提出要在整个公司建立所谓的矩形组织结构。在10-15年前矩阵组织结构是受欢迎的,尤其是以工程为导向的公司。它试图克服在大型全球性公司中多个老板发出多种指令的状态。矩阵结构的意图是,你了解你当地工作的同龄人,以及你所在行业在全球范围内的功能。从理论上讲,这种结构将使该公司结构紧密。

在实践中,矩阵组织结构已经在过去五年里大为失宠,因为这种组织制造了混乱,不知道该对谁负责。尤其在那种拥有”共有”所有权的任务和项目中。值得庆幸的是,这种结构最近正在消失,雅虎不作为的企业文化加上这种组织结构,对雅虎造成了致命的打击。
Wednesday, November 19, 2008

Yahoo confirms CEO Jerry Yang is gone


Jerry Yang, who started Yahoo with Stanford University classmate David Filo in 1994, will revert to "Chief Yahoo". He just put up a blog post on his reasons for stepping down as CEO of Yahoo.

The title of Chief Yahoo takes on new meaning today. I have the great honor of stepping into the role of Yahoo!’s Chief Executive Officer. Yahoo! has an incredibly bright future and I make this move with deep conviction and enthusiasm. I’ve partnered closely with our executive teams for 12 years to steer our strategy and direction and today I’m ready for this challenge.
Today also marks the close of a great chapter in my life with Terry Semel as my partner. Since coming on board in 2001, Terry has given Yahoo! six of its best years. He delivered great value to our users, advertisers and shareholders. Terry refocused the company on key strategic priorities, and in so doing, helped Yahoo! increase our revenues nearly nine-fold from $717 million in 2001 to $6.4 billion in 2006; boost our operating income from a loss in 2001 to nearly $1 billion last year; and create more than $30 billion in shareholder value during his tenure. He helped grow our audience from 170 million to more than 500 million users globally, and he oversaw the expansion of our base of talented employees from 3,500 to nearly 12,000.
I will always be grateful for the incredible achievements under his leadership — and for his mentorship and friendship. We’ll continue to benefit from his support and guidance as he transitions to his role as our Chairman.
I also couldn’t ask for a better partner in Sue Decker as our new president. In addition to knowing this company inside and out, Sue has incredible talents, leadership abilities, a fierce focus on winning, and intense dedication to this company and its people. I look forward to teaming more closely with her as we pursue our joint vision.
What is that vision? A Yahoo! that executes with speed, clarity and discipline. A Yahoo! that increases its focus on differentiating its products and investing in creativity and innovation. A Yahoo! that better monetizes its audience. A Yahoo! whose great talent is galvanized to address its challenges. And a Yahoo! that is better focused on what’s important to its users, customers, and employees.
The past year has obviously not been an easy one for us. But we’ve taken important steps to address the challenges we face, and we’re starting to realize some of the benefits – especially with the successful launch of Panama, which continues to receive positive feedback from advertisers and is exceeding our expectations. By the way, that’s directly attributable to the operational excellence mentality Terry has instilled and is a clear sign one of his most critical initiatives is succeeding.
We have incredible assets. This company has massive potential, drive, determination and skills, and we won’t be satisfied until the external perception of Yahoo! accurately reflects that reality.
I have absolute conviction about Yahoo!’s potential for long-term success as an Internet leader. Yahoo! is a company that started with a vision and a dream and, make no mistake, that dream is very much alive. I’m committed to doing whatever it takes to transform Yahoo! into an even greater success in the future.
The time for me is right. The time is now. The Internet is still young, the opportunities ahead are tremendous, and I’m ready to rally our nearly 12,000 Yahoos around the world to help seize them.
Go Yahoo!
Jerry Yang
CEO and Chief Yahoo
Monday, November 10, 2008

Yahoo Fight

Like Google Fight, now someone created Yahoo Fight, a site to compare the amount of search results for two different keywords. As US election 2008 just finished, I put Barack Obama and John McCain into fields and made a fight. The result was John McCain wins. ^_&  not bad Mr McCain at least you win in Yahoo. 
Thursday, October 23, 2008

Yahoo is cutting off 10% staff globally

Yahoo CEO Jerry Yang sent the email below to all Yahoo’ers says: 10% of you are fired.

The full email: (from www.techcrunch.com)

From: Jerry Yang [mailto:jerry@yahoo-inc.com]
Sent: Tuesday, October 21, 2008 2:20 PM
To: all-worldwide@yahoo-inc.com
Subject: update

yahoos,

i feel it’s important for me to reach out to you after our earnings announcement, and before our all hands meeting tomorrow.

we as a company have been through a tremendously challenging year; and managing the increasingly turbulent global advertising climate has been an important focus for the last three months.

throughout the first three quarters of 2008, we have been balancing between investing in our top priorities, and managing our cost structure. beginning in september, with the help of Bain & Co., we initiated a series of steps to determine how we can become more efficient and productive as an organization.

we heard from you through the YEES survey, and through your suggestions on backyard, and we’ve identified many areas that we all feel we can improve upon. our productivity efforts, based in part on what we heard from you, will involve initiatives such as streamlining our organizational structure through reducing layers and increasing spans of control, and eliminating redundancies. longer term structural efficiencies include consolidating facilities, improving procurement, and standardizing our global technology platforms.

today as part of our q3 earnings release, we said that our goal is to reduce our current annualized cost run rate of roughly $3.9 billion by more than $400 million before the end of 2008. we are targeting non-headcount expenses wherever possible, such as facilities and outside services. however, because compensation expenses are the single largest part of our costs, we anticipate a reduction of at least 10% of our global workforce by year-end.

affected employees will be notified of layoffs in the next several weeks. we understand that hearing this news now creates uncertainty, but we are moving ahead in a way that balances speed with a clear focus on accomplishing what is necessary to set the organization up for long term success. going forward it will continue to be important for us to make the right decisions to keep our business efficient and strong.

having layoffs is very difficult, particularly in light of all we’ve experienced this year. but we don’t take these decisions lightly, and are committed to treating affected employees fairly, offering severance and outplacement services.

the steps we are taking are not easy for us as a company, but as we become more fit as an organization, decision-making will be faster and it will be easier for us all to get more done and stay focused on our strategy. these changes will also prepare us to better deal with the macroeconomic downturn. as with previous downturns, yahoo! continues to be a place where consumers turn for information and communications, and is an integral part of their internet day. as the global economy improves in the future, i certainly believe that we will be stronger and benefit from the actions we are taking now.

as always, i thank you for all you do as yahoos.

best,

jerry


Yahoo globally has 14300 staff, 10% gonna be 1430 will be fired at the end of the year. Jerry really should sell his company when Microsoft's US$44.6 billion bid for Yahoo in early Feb this year, isn't it???

雅虎刚刚发布了第三季度财务报表,财报显示雅虎第三季度净收入下跌了64%,广告业务也举步维艰,以后就根本就不是Google的对手了,当初真应该卖给微软,最起码还能捞一笔而且员工的工作也能保证。现在真是人财两空啊!!!车撞墙了你知道拐了,股票涨了你知道买了,犯错误判刑了你知道悔改了,孩子长大了你出奶了,大鼻涕流嘴你里知道甩了,杨致远你现在后悔已经晚了......

Friday, October 3, 2008

YUI 2.6.0 Released: Carousels, Paginators

Nate Koechley has announced YUI 2.6.0 final:

2.6.0 introduces a new Carousel Control, offers the Paginator Control for general use (it was previously bundled with DataTable), includes more than 450 total fixes, enhancements and optimizations, graduates eight components out of “beta,” and now ships with more than 290 functional examples.
To go along with the carousel and paginator controls, you will also find details on updates too: TreeView, Calendar, Rich Text Editor, Drag & Drop, Uploader, DataTable, AutoComplete, and Container.
Monday, September 15, 2008

Moon Festival Logos show









Google 2008

Google 2007

Google 2006

Google 2005

Yahoo China

Yahoo Hong Kong

Yahoo Taiwan

Baidu
Google uses the same logo for China, Hong Kong and Taiwan. Compare with Google, Yahoo and Baidu. Which one do you like best?
Monday, May 5, 2008

Microsoft Walks away from Yahoo

Microsoft has withdrawn its bid to buy Yahoo on 3rd May, Microsoft was willing to pay US$47.5 billion or US$33 per share, up from the bid's current value of US$29.40 per share, but Yahoo demanded at least US$53 billion or US$37 per share.

Here is the letter that Steve Ballmer wrote to Jerry Yang Microsoft Withdraws Proposal to Acquire Yahoo!
Monday, February 4, 2008

Earthquake in internet world

Microsoft's US$44.6 billion bid for Yahoo. I am feeling big shock. Today, more and more news and people's responds on the earthquake in internet world, I find

"The openness of the Internet is what made Google -- and Yahoo! -- possible. A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant innovation. It's what makes the Internet such an exciting place. So Microsoft's hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It's about preserving the underlying principles of the Internet: openness and innovation."