On 6th August, we hung up a team "member" upside down over a balcony on the Dilworth Building in Auckland's Queen St.
The second punishment meted out in Stuff.co.nz's infamous "consequences" campaign.
Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts
Wednesday, August 19, 2009
Thursday, August 6, 2009
There are consequences
Stuff.co.nz has launched its "consequences" campaign by hanging someone from the sixth storey of a central Auckland building.
The campaign message is about Stuff's passion for breaking the news that New Zealanders value, and to demonstrate - albeit in a slightly irreverent manner - how seriously we take it when we don't live up to our own expectations.
At midday 6 August, 2009, a "member" of the Stuff team was hung upside down over a balcony on the Dilworth Building in Auckland's Queen St.
Check out the video below:
Ok, we didn’t actually hang one of our staff members over the balcony, we had to use a stunt man.
The campaign message is about Stuff's passion for breaking the news that New Zealanders value, and to demonstrate - albeit in a slightly irreverent manner - how seriously we take it when we don't live up to our own expectations.
At midday 6 August, 2009, a "member" of the Stuff team was hung upside down over a balcony on the Dilworth Building in Auckland's Queen St.
Check out the video below:
Ok, we didn’t actually hang one of our staff members over the balcony, we had to use a stunt man.
