SEO Tips: Effective HEADING tags H1 H2 H3

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about. If you are concerned about SEO, then you will want your headings to be as descriptive… within reason.

Search engines such as Google pay special attention to your page’s tag and how much it relates to your content - remember SEO rule number one: if you don’t write it, Google can’t find it! <h1> <h2> <h3> they're held in high regard for SE.

I run through www.stuff.co.nz with website.grader.com, the report tells me all the second level headers H2 and third level headers H3 found by search engines. Obviously, some of the titles within H2 H3 are not the related content which we want to provide to readers, some of the headlines we want to provide to readers are not found by search engine. see the example below:




From the examples we can see, the content in red boxes should be stripped from heading tags, the titles in yellow boxes should be wrapped by heading tags.

I did the same task to www.nytimes.com/, they are doing extremely well.

Google Updates PageRank on New Year’s Eve

Google PageRank的新一轮更新居然在2008的最后一天到来了，不知这是Google计算机的自动安排，还是手动地送给大家一个“新年惊喜”……

Google的PageRank根据网站的外部链接和内部链接的数量和质量俩衡量网站的价值。PageRank背后的概念是，每个到页面的链接都是对该页面的一次投票，被链接的越多，就意味着被其他网站投票越多。这个就是所谓的“链接流行度”——衡量多少人愿意将他们的网站和你的网站挂钩。PageRank这个概念引自学术中一篇论文的被引述的频度——即被别人引述的次数越多，一般判断这篇论文的权威性就越高。

我的Blog，也从2增加到3. 去这里查查你的PR该变了吗?

如果你确实在乎PR值，说三点我的个人建议：

1. 勤奋地更新您的网站，优化用户体验 
   Google一直都以用户体验和为用户服务为使命，他们自己的PageRank理念又怎么可能脱离这个逻辑？
2. 不要和非关联网站交换链接 
   我的Blog和互联网相关，那么我一定只和互联网相关，或者信息化相关的网站交换链接。我猜测，Google内部也会给网站定下一系列的tags和category，并针对两个网站计算出关联度，如果关联度低，那么链接自然是“无效的”或者“低效的”。
3. 使用Google Analytics和Google Webmaster Tool
   开诚布公、兼听则明：让Google亲自检验你的网站，说明你有足够的信心去证明你的网站是为用户服务的。而另一方面，Analytics和Webmaster Tool的许多报表也直接反映了用户体验、链接优化程度，我个人使用过多款统计服务，几乎没有能超过Analytics的免费服务。